DTC / E‑commerce
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E‑commerce Product Videos that Convert
+37% CVR
Saved
2 Editors
Team Size
6 weeks
Timeline
Challenge
Low product page conversion and inconsistent visuals across ads and PDPs.
Solution
Created a modular product video kit (hero cut + 15s/30s ads + variants), color consistency, and animated feature callouts.
Results
+37%
CVR
Product page conversion increase
+52%
ROAS
Paid performance uplift
-40%
Production
Time per SKU reduced via templates
48
Assets
Deliverables across ratios